EnAct Environmental Activism
Art For Conservation

Why EnAct

Inspiration for Conservation Asher Jay is saving the world’s threatened wildlife—with creativity. Her cause-driven art, sculpture, design installations, films, and advocacy advertising campaigns bring attention to everything from oil spills and dolphin slaughters to shrinking lion populations. “The unique power of art is that it can transcend differences, connect with people on a visceral level, and compel action,” she says.

Much of her best-known work spotlights the illegal ivory trade. In 2013 the grassroots group, March for Elephants, asked Jay to visualize the blood ivory story on a huge animated billboard in New York’s Times Square. Viewed by 1.5 million people, the internationally crowd-funded initiative aimed to provoke public pressure for revising laws that permit ivory to be imported, traded, and sold. “Conservation can no longer afford to be marginalized,” she asserts. “Today, we need everyone’s involvement, not just core conservationists.

She participated in the Fabrege Big Egg Hunt in New York, where her oval oeuvre went on to raise money for anti-poaching efforts in Amboseli. Her upcoming projects will tackle biodiversity loss during the Anthropocene and expose threats to the world's most traded and endangered mega fauna.

Jay’s upcoming projects will tackle overfishing in the Mediterranean and expose threats to Africa’s remaining lions. Tackling issue after issue, Jay’s projects have become global sensations. Yet her ultimate goal is to motivate the one person she believes holds the real power to determine nature’s fate. You.

Wildlife Trafficking

Wildlife Trafficking

Wildlife trafficking is a prevalent conservation crime of the Anthropocene, it is a soulless trade that makes a currency of death, commoditizes life and condones irreverent consumerism. It has no compassion, compunction or common sense dictating its next take, and that makes the take result in extinctions.

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Cetus Cause

Cetus Cause

Whales are absolutely magnificent and the more I learn about them the more I fall in love with these behemoths of the big blue. I love that only male humpbacks sing, and that they do so in rhyme. I love that right whales sleep with their tails sticking out of the water like signposts in the sea. I love that a hydrophone can pick up a blue whale's heart beat two miles away. So why am I so enthusiastic to support all Cetus causes, because the world would be a deprived place if future generations did not even have the opportunity to see a cetacean breach or tail sail in the wild. More importantly we do not have the right to exterminate another species, this invariably causes a massive imbalance in any ecosystem and with a mammal as large and intelligent as a whale, it would be a grave loss on more accounts than one.

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Spill Response

Spill Response

There are several logical arguments that strongly recommend we wean ourselves away from fossil fuels and opt for healthier, more sustainable energy systems. The top seven include: Ocean Acidification, climate crisis, changing landscapes, loss of biodiversity, simple mathematics (cost of a spill), and health. Oil wells and rigs are like ticking time bombs, it is only a matter of time before one blows, and mostly because someone tried to cut fiscal corners. I was personally very affected by the BP spill in 2010, when I saw the extent of devastation it caused and the number of animals and birds that were claimed by its gleaming iridescent expanse I was enraged, creating graphic art works was the only way I could lend a voice.

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Signal Fires

Signal Fires

The urgency of several issues impelled me to create singular campaigns that would shed light on the context and concern that needed immediate address. Signal fires are individual quick response artworks created to bring to the attention of the public through social media channels an issue in dire need of a succinct strong visual voice.

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