Asher Jay
The Wild Creative
AsherJay-ElephantVoices-FamilyValues-ChineseGrace-Smedia.jpg

JAY JOTS

Studio updates and Field Notes

Have a Sense of Humor, They Said.

Boats in Water. Cuba. Asher Jay

Boats in Water. Cuba. Asher Jay

January 1st 2019

I was recently informed that my brand has a sense of humor. It appears I may have rubbed off onto my brand. Not unlike pox, my unfortunately contagious comedic cooties spread on contact, at the playground, to my professional packaging. At any rate, I have been asked to maintain it’s unexpected levity, as it uplifts audiences in these trying times. This was then reaffirmed by my agent. She enthusiastically underscored for me, “the world has too many personal gurus, and self help advocates, we need someone real and grounded who is mixing things up by virtue of being who they are, who is funny….someone rather like you.” I have now been tasked with making my authentic witty self available to a larger audience in a substantive manner without pontificating hackneyed methods, like a generalized multi step program that tragically guarantees custom personal development. This has resulted in my no longer asking why, but how, of my ever tranquil off-white dry wall ceiling. I ask my contemplative plain plafond daunting questions all the time. No matter what I pose at it, it retains its composure and continues to remain untroubled by my alarming inquisitiveness. To date, the ceiling has been my most comforting sounding board, it simply observes me spin my thoughts into tighter circles until I either tire out or generate my own answers.

My ceiling is my greatest teacher, for in its grand silence it allows me to think for myself. How very empowering to have such an enlightened roof above my head, it not only offers me shelter from the elements, it doubles up as my zen master. Over an hour long workshop that is a one step program, YOU TOO can come sprawl out on my artisanal, handmade, yet mass produced, giraffe motif mohair carpet and stare up into the stretch of ecru nothingness that knows it all. However, I recognize that would entail giving you bromide guidance that might unwittingly inspire self expansion, which I have been told is not what my brand is about. Quite the pickle we are in! How then, dear ceiling, can I inspire others to grow simply by being funny and true to my self? I muse over this relevant question as my winter poinsettia wither and wane in my care. They were beautifully bright, red with Christmas spirit, but like my ginger bread house and the ribbon candy I tried to frost onto it, began to succumb to January’s brittle gray cynicism and my inability to discern how much is too much. Apparently I have over watered and under exposed my plants, and under frosted and over bejeweled my confectionary castle. I at times confuse quantitative variables with qualitative negotiables and the results are expectedly dismal and often involve the death of flora.

Ever feel like the public you, didn’t know what it was signing on for when it went IPO? The brand that is chiseled out of your person evolves into a product of the proverbial collective noun, “they,” said, and without “them,” your stakeholders, you have no idea what your point is? Your brand is unexpectedly funny they said. Your brand needs to hold on to your quirky identity they said. You need to build your brand’s outputs with a distinguished voice they said. Find your distinctive voice they said. I am now standing by for further instructions from them. That’s what my ceiling made evident to me. Staying afloat in the sea of uncertainty, waiting for others to shine a light to my nearest mooring.

Asher Jay