Thumbs Up for Tigers with the World Wildlife Fund
This Global Tiger Day, 29th July, National Geographic explorer and environmental activist
Asher Jay is launching “Thumbs Up for Tigers,” an innovative digital campaign supporting Tx2,
the global goal to double wild tiger numbers by 2022.
With the aim of doubling the number of people supporting Tx2, Asher has linked the “T” for
tigers to thumbs and is asking people to make a unique pledge to tiger conservation by posting
their “thumbs up for tigers” photo on social media - giving the Tx2 goal not just one, but TWO
thumbs up! Thumbs x 2 = Tx2!
The theme of thumbs links perfectly to tigers because each tiger’s stripe pattern is unique to
them - just like our finger prints are to us.
Supported by WWF, UNDP, Dot Asia and the Tigers for Tigers coalition, the campaign runs
from 22nd - 29th July 2016.
Asher Jay and WWF tiger specialists are available for interview.
This Global Tiger Day is especially important as 2016 marks the halfway point of the historic Tx2 goal. In April, WWF & the Global Tiger Forum announced the first rise in wild tiger numbers globally, to just under 4,000 but with poaching and habitat loss at critical levels there is still a long way to go to secure a future for wild tigers.