Asher Jay
The Wild Creative
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JAY JOTS

Studio updates and Field Notes

Logo Development

 The Key Solutions Logo for the World Parks Congress agency 10+10, shows the key solutions to preserving marine diversity lies in knowing the system for it's own sake. It's about looking at every depth and dimension of the big blue, and using it's intelligence to unlock it's whole story. In doing so, we can ensure the continuity of it's complete narrative. There were two iterations of this logo. I had to first move away from the concept of using infrastructure as the solution or the tines of the key, because artifice cannot conserve the organic world. I had to use nature's expression, i.e. coral as the prongs of the key because only comprehending wild in it's intrinsic, immutable, intricate articulation can help us unlock the necessary measures needed to conserve it. I had to make the concept self sustaining like the biosphere. 

The Key Solutions Logo for the World Parks Congress agency 10+10, shows the key solutions to preserving marine diversity lies in knowing the system for it's own sake. It's about looking at every depth and dimension of the big blue, and using it's intelligence to unlock it's whole story. In doing so, we can ensure the continuity of it's complete narrative. There were two iterations of this logo. I had to first move away from the concept of using infrastructure as the solution or the tines of the key, because artifice cannot conserve the organic world. I had to use nature's expression, i.e. coral as the prongs of the key because only comprehending wild in it's intrinsic, immutable, intricate articulation can help us unlock the necessary measures needed to conserve it. I had to make the concept self sustaining like the biosphere. 

 Simpler, cleaner iteration of the same concept. This was the final logo. 

Simpler, cleaner iteration of the same concept. This was the final logo. 

Each logo was coined with the core mission in mind, so it conceptually and literally conveys the premise. 

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 Three Masai shields that form the bodies of the Masai tribe/community hold within their expression three iconic Kenyan megafauna species. The logo signifies the power the community harbors when it joins hand to preserve wildlife.

Three Masai shields that form the bodies of the Masai tribe/community hold within their expression three iconic Kenyan megafauna species. The logo signifies the power the community harbors when it joins hand to preserve wildlife.

 Quotation Marks composite to create a speech bubble that also visually represents a blue marble.

Quotation Marks composite to create a speech bubble that also visually represents a blue marble.

 Tusks in the color of fire composite the abstract form of an elephant, to underscore the mission of the organization, to burn the ivory caches currently in possession by governments worldwide.

Tusks in the color of fire composite the abstract form of an elephant, to underscore the mission of the organization, to burn the ivory caches currently in possession by governments worldwide.

 Two quotation marks representing the voices of elephants create the elephants' heads. This was created for the organization Elephant Voices, but did not get used by the NGO.

Two quotation marks representing the voices of elephants create the elephants' heads. This was created for the organization Elephant Voices, but did not get used by the NGO.

 Wild Lives Foundation, based on the pulse line of life, expressed in the colors that exemplify life on earth. I created this to have a gif version, so it can portray the dynamic energy of life. The F is portrayed as piercing a target, and reaching a bullet point. 

Wild Lives Foundation, based on the pulse line of life, expressed in the colors that exemplify life on earth. I created this to have a gif version, so it can portray the dynamic energy of life. The F is portrayed as piercing a target, and reaching a bullet point. 

 Coining my logo took me a month of staring at my name scribbled in every serif and sans serif font that appealed to me. I initially played with the letters A and J, but realized most designers did that, and many existing brands in the competitive space bore the same initials. So I decided to break the H in my name. I figured it was gender neutral, could stand for "His" and "Her." H is both vertically and horizontally symmetrical. As such when things align too perfectly they saturate your eye and fail to keep your attention. So I broke the axis on both accounts. I took the middle bar away and replaced it with two trefoil knots, the mathematical symbol for infinity, to create the most stable organic structure assumed by carbon, the diamond, and I shaped it directionally between the two vertical bars to suggest the ascension from the smaller egoic "I" to the supreme, universal "I." This suggests the spiritual growth from self to source, making you feel unity instead of individuality. The symbol has come to mean my process in life, and I actually branded my body with the H, like a cow is on a cattle ranch, because I am a product of existence, and existence channels me to create. I consider myself more the brush than the creator, because my ideas come to me resolved, and when they don't, I am not half as impressed with my own creativity. I produce better content when I am a vessel. 

Coining my logo took me a month of staring at my name scribbled in every serif and sans serif font that appealed to me. I initially played with the letters A and J, but realized most designers did that, and many existing brands in the competitive space bore the same initials. So I decided to break the H in my name. I figured it was gender neutral, could stand for "His" and "Her." H is both vertically and horizontally symmetrical. As such when things align too perfectly they saturate your eye and fail to keep your attention. So I broke the axis on both accounts. I took the middle bar away and replaced it with two trefoil knots, the mathematical symbol for infinity, to create the most stable organic structure assumed by carbon, the diamond, and I shaped it directionally between the two vertical bars to suggest the ascension from the smaller egoic "I" to the supreme, universal "I." This suggests the spiritual growth from self to source, making you feel unity instead of individuality. The symbol has come to mean my process in life, and I actually branded my body with the H, like a cow is on a cattle ranch, because I am a product of existence, and existence channels me to create. I consider myself more the brush than the creator, because my ideas come to me resolved, and when they don't, I am not half as impressed with my own creativity. I produce better content when I am a vessel. 

Asher Jay